Advertising - Art Direction
McDonald’s - Asian Consumer Market Campaigns
Project Roles: Art Director, Designer, Illustrator (for Education Workshop)
Client: McDonald's
Skills: Adobe CC (Photoshop, Illustrator, Premier Pro, After Effects), concept development, multi-cultural
Expanded All-Day Breakfast
Buttermilk Chicken Tenders
Online videos and digital banners
Education Workshop:
Key art, poster, and digital banners
For this Education Workshop community event series, I served as lead art director for the campaign but was also chosen by the client to be the contracted illustrator for the key artwork.
Southern California Edison - Mylar Balloon Safety
Project Roles: Art Director, Graphic Designer
Client: Southern California Edison (SCE)
Skills: Adobe CC (Photoshop/Illustrator), concept development, storyboarding
Out-of-home:
Digital banner storyboard:
Southern California Edison - Tree & Ladder Safety
Project Roles: Art Director
Client: Southern California Edison (SCE)
Skills: Adobe CC (Photoshop/Illustrator), concept development, storyboarding
Concept storyboards:
The client chose “Caution” for this particular campaign, whose first-person perspective idea was inspired by first-person puzzle video games like Myst. In later campaigns they adapted my “Squirrel” concept.
Metropolitan Water District - Be Water Wise/H2O Love refresh campaign
Project Roles: Art Director, Graphic Designer
Client: Metropolitan Water District of Southern California
Skills: Adobe CC (Photoshop/Illustrator), concept development, storyboarding
Formats: Out-of-home, digital banners, and newspaper ad
