![](https://freight.cargo.site/t/original/i/394cc1647c8e365599e51e699d5a7bc40b45b9ecc6890b9a0eb233c3e680d4b0/Panel-1.jpg)
WEBTOON Entertainment
Art Director - Design Team
WEBTOON is a leading brand in the vertical-scrolling digital comics space. As Art Director and Senior Designer, I led the Creative Department’s Design Team, led creative development for major campaigns, and was responsible for design production of high-priority assets.
The work included:
- on-platform graphics for our original comic series, branded activities, and promotions
- select off-platform promotions and organic social
- design for WEBTOON’s graphic novel imprint, WEBTOON Unscrolled
- other major graphic design projects for the brand
![](https://freight.cargo.site/t/original/i/b62ac8625fc9e0fa8bf2f8256ad6f24158ceab27630d2bb8808836de99b57975/portfolio_brand-campaign_wilshire100ft.jpeg)
![](https://freight.cargo.site/t/original/i/c923349105af8f40ff444ae26d0365414191e95c28c998e35676972ba1f3f5f6/WEBTOON-Anniversary-2021_cake-illust.jpg)
![](https://freight.cargo.site/t/original/i/743cec51fa473f0d3c3f9665980983dbc2ae81cd98d78fac8bf50d3d5c2207c0/In-app_LAN.png)
![](https://freight.cargo.site/t/original/i/64fc55b8dac1e91ebb628c20504097e2102c33a0ae8095e3b7a7d8e90fa68902/OOH_HotelWall_2.jpg)
![](https://freight.cargo.site/t/original/i/1e9451c685bf3e68f05689e7d2fba3d65e15919bde7a6e478b4a580075853525/OOH_HotelWall_1.jpg)
![](https://freight.cargo.site/t/original/i/cd19e9a88f76676ad08af8acc82c6a9e7a577b1bdb46c3037e7e7be2a003f9ca/OOH_BrickMural_1.jpg)
![](https://freight.cargo.site/t/original/i/34aca879e5e8df6a58120c9af516847323a77cfab040c3e0bc468a422880fe3d/OOH_BrickMural_2.jpg)
![](https://freight.cargo.site/t/original/i/4b70b28e6c2d75d85b61d2df37c150f4eaa26ac58ecfe45a84f3eddae9cb9cb8/Panel-2.jpg)
![](https://freight.cargo.site/t/original/i/a156f6460ee90b79938aa20318cfd5ed3b9102142ed8fa075edc53a60b3e03cf/Panel-3.jpg)
![](https://freight.cargo.site/t/original/i/3288e8973943338b11644b1da3f65e216f75554ba6c65cc9cb40257b1c2fa7f0/CANVAS_LandingPage.jpg)
![](https://freight.cargo.site/t/original/i/9728d77127403c306428926ff613d225b3f4ef3b93ac72c565c5656034821e69/LOfi-illustration_MotionReady.jpg)
![](https://freight.cargo.site/t/original/i/a5d443b2fe278360f498c43982d12e65f64fe9dbb4730dabfc6d46dc55945694/NYCC-Deliverables_contact_091222_03.jpg)
![](https://freight.cargo.site/t/original/i/5bf06c3127bbfc9560175335a54f967f22416794029cfbb667ddd5bd39eaafc5/canvasSpotlight_mobilebanner_PrideMonth_060421.jpg)
![](https://freight.cargo.site/t/original/i/aba593f7192f60414f8cef418a4880c51e959f9b5bdfefb1a5ef4880493c52df/LACC_Walls-AF_review.jpg)
![](https://freight.cargo.site/t/original/i/de6e47dc902820c8a1339ca8993be234b435f1278e98aa7b1b9b175a52f08b97/TheDistanceBetweenUs_desktopbanner_launch-badge_B.png)
![](https://freight.cargo.site/t/original/i/383715c27e7c59bdb43dcdbfb0c45dbc1e3f6cce91cb144ffd818243489e03cf/LaKumihoBaristaSamwolKim_desktopbanner_launch-nobadge_A.png)
Graphic Novel Imprint: WEBTOON Unscrolled
Branding, logos, publication art direction/design, cover art direction/design, event experiental designLogo Development
Horizontal logo options
![](https://freight.cargo.site/t/original/i/c90861d248d231999e17235a76cda677062ba950d696e6fb862ab93e5c0c5668/WEBTOON-Unscrolled-logo-design-deck_horizontal-options.jpg)
Icon-sized logo options for spine
![](https://freight.cargo.site/t/original/i/6b556633a88f3e6dd0752437e32288cc4d31d0c4c4bd06c4fb66c4dec27366b7/WEBTOON-Unscrolled-logo_spine-options.jpg)
In-situ example (full logo combines horizontal
![](https://freight.cargo.site/t/original/i/b5367cfa9d65fc98c34a9679580ea6f6529cc554bb0303a478bcd5923d4e79e8/InSitu_ConceptA_straightened.jpg)
Final Branding
![](https://freight.cargo.site/t/original/i/5b241d66e78420892bfce2006b33fedc959557f6288df7bdafc603dea37ab03e/WT-UNSCROLLED-final-portfolio.jpg)
Once the imprint logo was finalized, I established guidelines for usage of the branding, including logo placement on books, size/color standards, and placement standards for other elements such as barcodes and age rating badges.
Cover and interior designs
![](https://freight.cargo.site/t/original/i/bfee619d9c727a0da7a12dcab87c4ebbb6aa7118105792f45d0eba0c36a511ae/mockups_wt-unscrolled_doombreaker-covers_render.png)
![](https://freight.cargo.site/t/original/i/d7a1aab4aeae1f582660f271e460c59832d0055cc3f218c2e69d01ff3a330b60/FR-mockup.jpg)
![](https://freight.cargo.site/t/original/i/c773edfd84b0321de6eca1e4f6ef4b3f1e5dc8859021e59d87937fcd122afee4/3D_Doombreaker_Mockup_Hardcover_Shadow.png)
![](https://freight.cargo.site/t/original/i/ac7582b60dfce40d2afcbae3817a366e9f76ed750c8e2199245820eb9d4b15ad/Boyfriends-1_3D_Book_Mockup_Paperback_Shadow_750x884.png)
![](https://freight.cargo.site/t/original/i/7ffaf607860147e944b20c8d9ceba0b071a158a509af0867869a99b92f45cf40/Lumine_3D_Book_Mockup_Hardcover_Shadow_750x884.png)
Promotional designs
On-platform marketing and off-platform advertising![](https://freight.cargo.site/t/original/i/d4fa0735bb07815a0edc889d434fb6bc542484f3623d4f9d48bda5c153acbce1/WTUnscrolled-FreakingRomance_Vol1-ORDERNOW_desktopbanner_with-tagline.png)
![](https://freight.cargo.site/t/original/i/881c4ac6a2bff9a01ba89318feb0d4d2e6400ec951569212753018d42aea03da/WTUnscrolled-EverythingIsFine_Vol2-ORDERNOW_NoticePage-copy.jpg)
![](https://freight.cargo.site/t/original/i/dac4073d38d4a87554d3eaaf7e9ad3193fc89b6b552069752b17221ef9ec1a0f/TowerOfGod_BookPreorder_NoticePage.jpg)
![](https://freight.cargo.site/t/original/i/407fc16118253ae7d3e443ae54e2fb535534e109c2defd3ddc2b6bd8e91207c2/REVIEW1-WTU_DenOfGeek_HPUbanner_SS23.jpg)
![](https://freight.cargo.site/t/original/i/9c28d6199d57b50a66b3005e56d135a813c29fbbb62f3dd3e7431649b0b7531a/WTU_Fangoria_EIF_May2023_TerrorTeletype1280x720.gif)
![](https://freight.cargo.site/t/original/i/7850d7c252785f61cd69b171e5b308b2b135f26e916c70d8ba323fc924fe39dd/WTU_Fangoria_EIF_May2023_300x250.gif)
Experiental design for New York Comic Con, merchandise giveaways, and other in-person promotions
![](https://freight.cargo.site/t/original/i/f42ac3bce41f5c333b77e5d69d4aed62f6354c53209f82168c150c2674d6aea4/NYCC-Deliverables_contact_091222_03.jpg)
![](https://freight.cargo.site/t/original/i/2d2f029e0978f71ab656ecdc25d8519445c5ef2fb4dcba492b3682891f6823d9/NYCC-Deliverables_contact_091222_02.jpg)
2023 April Fool’s Campaign
Event concept, 3D modeling (Blender), Design (Photoshop)![](https://freight.cargo.site/t/original/i/46677157ba01d22b2adc62be878162fa9394187442df1127d6acf4e35fe7f50e/APRILFOOLS_BTS_v03_03.29.23-2.gif)
Led the visual development of the 2023 April Fool’s in-app takeover and social campaign. On April 1st-2nd, Top WEBTOON series were transformed into snack items in their app banners and thumbnails using 3D rendering, and the rest of the series thumbnails were given a snack-themed decoration. Hidden among the thumbnails were green letters that spelled a secret message and users were encouraged to comment on social when they found the secret message.
The social team developed the initial scavenger hunt idea and I developed the visual execution. I also created the 3D-rendered graphics and directed the Design Team’s production of final graphic assets.
The social team developed the initial scavenger hunt idea and I developed the visual execution. I also created the 3D-rendered graphics and directed the Design Team’s production of final graphic assets.
Banners
![](https://freight.cargo.site/t/original/i/88acca93a8c4b9f3d7141f769dacdacffa8c51bc338c50ab429896dceb6f5994/AF23_LoreOlympus_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/84a5882c15d617bfa29bb280af6f0ecd570594f4feb775b62ed36d56fb061205/AF23_DayBreak_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/7929356a4f3b732721f8dcded1c8b3a921e5436be75faac4248b8045eb40a8fd/AF23_DeathRescheduled_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/0e097b7e23a170ea3cc39390fb425990ac7dc8fda5d0960a78dd389ce7fe6ba5/AF23_DownToEarth_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/d8bcef35083ca1d43e239d9306739622bd3c972482505fe93d0b5b0a8d9bb1f8/AF23_ForMyDerelictFavorite_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/b0665ccf9fdd925f20285bf18ed1c355e33b6f732ea9563da1884c56a11d3b07/AF23_HelloBaby_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/fc73ca65714ad985ae7081ee8ebb92dc12a6c72ae8ea782ad28f545f11b30ff4/AF23_HoneyLemon_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/05d03ea23713b2922c136fb1b987e28f410a150839cae415a2f9151b3c9390c1/AF23_ILoveYOO_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/2235b6b182ba5175e03207b23ddde5e29d9d319d537b2f493c1f38cdf992c5e2/AF23_MaybeMeantToBe_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/7631c4247f437d91e8b9e8ca3974ce37b892e94626446471d6fdfea33b80f964/AF23_MyGiantNerdBF_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/934a66ba6b23577e161f164448c912b5c5d8ff395b9459d498c4c965b64837c6/AF23_MyInLaws_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/82d3a6d52cf6e4943ea56c56f33d759498014b15f620187badf510b251decb40/AF23_OperationTrueLove_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/358c57880d8ef7f51992b37e5d75c5a1240b8dca35dd15ed8c55a5da48cc5df4/AF23_SubZero_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/dd64b944b062cd44474e8c2436dc38ad8d8833c42623f775158a1f6442d23a62/AF23_TheGuyUpstairs_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/8ba82e3024aecb10b88f9576e0fb3a5dc89501e2379f8ce1dcd49d0e24625e71/AF23_ToTheStarsAndBack_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/d0e3db7325da5c163546a69ad08677e6dc9a2eb72e7148b8bcba811488de0058/AF23_VampireHusband_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/758a23f9847aebf011c37176fbc292e763ce9d214f723b34c81f47a8cd893a79/AF23_BailinAndLiYun_mobilebanner.jpg)
![](https://freight.cargo.site/t/original/i/71b5813c5bf837266cc444e5da7a6a71002670bf42357d8c3f9f7fcf4b00757a/AF23_NerdAndJock_mobilebanner.jpg)
Thumbnails
![](https://freight.cargo.site/t/original/i/8880c9898e5de6fc4dfb77da5f70d3541210e8029acbfe16a6e75326973d17e7/AprilFools2023_Thumbnails_BlackSun.jpg)
![](https://freight.cargo.site/t/original/i/a9d795daaea670271440d086e509642ca25b1d50db97cebe69b036a561d7f551/AprilFools2023_Thumbnails_Castle-Swimmer.jpg)
![](https://freight.cargo.site/t/original/i/115b8542084d9c1637cd10d8821a4d1d541576ad5607cf1b119c746da9226bfb/AprilFools2023_Thumbnails_Daybreak.jpg)
![](https://freight.cargo.site/t/original/i/20948417c687931f221be3e4a56893f3ed5f28190808de881eecfbd52bbcfe84/AprilFools2023_Thumbnails_Down-to-Earth.jpg)
![](https://freight.cargo.site/t/original/i/110b49c2e90695e9ed87820a377522292cf2cdf45ddcd8192f408381f62fb3bd/AprilFools2023_Thumbnails_eros-conquers-all.jpg)
![](https://freight.cargo.site/t/original/i/e336dda5e2eced5c0a6f21d7ee2eef643aac8d748d58ed2042b8055dad5bc57c/AprilFools2023_Thumbnails_go-away-romeo.jpg)
![](https://freight.cargo.site/t/original/i/5313b7cadf768302033d294515897fe613b6646987673934f6d0441c422df06a/AprilFools2023_Thumbnails_hello-baby.jpg)
![](https://freight.cargo.site/t/original/i/b1ece3349c83a2479efec09c10ec843c8673b8efb1c01070f1bc399207b4067c/AprilFools2023_Thumbnails_high-class-homos.jpg)
![](https://freight.cargo.site/t/original/i/d72cbd1e4a9cc49d66ac0ecd153e6c0e2cd92bd73532d1442f215373826c8a05/AprilFools2023_Thumbnails_Hyperfocus.jpg)
![](https://freight.cargo.site/t/original/i/0aab661c14866cb32900348d24bb7e3bba6408fae99b5923c76bee2bf4a159fe/AprilFools2023_Thumbnails_I-Love-Yoo.jpg)
![](https://freight.cargo.site/t/original/i/e539874658d3fa48a4a9cd7e02a96563e1203a1b7761572f78e08e06d28dc890/AprilFools2023_Thumbnails_ingrid-the-plague-doctor.jpg)
![](https://freight.cargo.site/t/original/i/8fa5108bf2672f123d6b7d17f391c05f8ac2170c8d1ce55a719fd30a578fa9d2/AprilFools2023_Thumbnails_Its-On.jpg)
![](https://freight.cargo.site/t/original/i/6afb63cfe217fa027fa4ddd6be6600a245664f2fced0ba3c64b6fcc0f33188d7/AprilFools2023_Thumbnails_SubZero.jpg)
![](https://freight.cargo.site/t/original/i/23548c8b0623402fba5c5decb766c0ce17954d4cef309da6e74d060ce448ae1b/AprilFools2023_Thumbnails_ForMyDerelictFavorite.jpg)
![](https://freight.cargo.site/t/original/i/e2714200895b7d14888c16676d39e09ee0eec599714001f2b74b601bdfe8d71b/AprilFools2023_Thumbnails_Ordeal.jpg)
![](https://freight.cargo.site/t/original/i/42d93a279bd2a2196f6f897943620a78548beb04b1ecca309d3595a8a9166c0f/AprilFools2023_Thumbnails_DivorcingMyTyrantHusband.jpg)
![](https://freight.cargo.site/t/original/i/0d51ae525a812e5913859188c49a7caf77b5720313a3427a401a46679c35d431/AprilFools2023_Thumbnails_HoneyLemon.jpg)
![](https://freight.cargo.site/t/original/i/c7f82f5cb2fa3050635fa0d85cae799ca350186b0a12f7b7fbec27663dd1444f/AprilFools2023_Thumbnails_CursedPrincessClub.jpg)
![](https://freight.cargo.site/t/original/i/1df7a8ee0bb4f31d3f1235cf884120c01b2311829489d1314c717b3aaeb9e2b8/AprilFools2023_Thumbnails_Jacksons-Diary.jpg)
![](https://freight.cargo.site/t/original/i/e44ad523fa7e65770d2995ad94fb771c1a601a001e112e5099d238e14094e34e/AprilFools2023_Thumbnails_LostInTranslation.jpg)
![](https://freight.cargo.site/t/original/i/f797a35c6b8877e75b9144f02e26764c74d1da6ca6a76274df87932bd60c769f/AprilFools2023_Thumbnails_GiantNerdBoyfriend.jpg)
![](https://freight.cargo.site/t/original/i/4514cb3f8abdc3826ec8d1bbcebed6596157bab5f9c4cac87079c16eb9cdd5c6/AprilFools2023_Thumbnails_Croaking.jpg)
![](https://freight.cargo.site/t/original/i/938bb28267542700b934b0a15c17186a81c581cfbf64fe3d41e9a0da39be3faf/AprilFools2023_Thumbnails_DeathRescheduled.jpg)
![](https://freight.cargo.site/t/original/i/041dea30aeab86106a72a85dad6a44af47e0755675481cf32bd8c8685b723cdf/AprilFools2023_Thumbnails_Just-a-Goblin.jpg)
![](https://freight.cargo.site/t/original/i/dddde984f0566b463e87df0d6d06df7108fb557a0cc589ffd776e2e47c082dc6/AprilFools2023_Thumbnails_WishedYouWereDead.jpg)
![](https://freight.cargo.site/t/original/i/ae0dcf387b2d995afd10ae5c7e9d0b1b067644e2c615ff4bc6191b20d40e155e/AprilFools2023_Thumbnails_MaybeMeantToBe.jpg)
![](https://freight.cargo.site/t/original/i/43760505d990e1a134e8ba7dab778b428343087622e25fda71384c2fa06d881a/AprilFools2023_Thumbnails_TheGuyUpstairs.jpg)
![](https://freight.cargo.site/t/original/i/ad57a3e80efb7b7f29573b255b143104268ec74495cbbc104a0c9947b10d8e87/AprilFools2023_Thumbnails_MyGentlyRaisedBeast.jpg)
![](https://freight.cargo.site/t/original/i/3d1a461b8629bbc4ceea6768d72ea2a14737ba853edb751dc6a3257943f3154a/AprilFools2023_Thumbnails_MyInLawsAreObsessedWithMe.jpg)
![](https://freight.cargo.site/t/original/i/c81c957f20d523d67e649a21942671593702bce36e83a5ebd3430edfacd76e8a/AprilFools2023_Thumbnails_Nevermore.jpg)
![](https://freight.cargo.site/t/original/i/6da3a01f5c7f3dbf8a64d4368da7d44ce8753fa82204f82426ebea3c180cdd68/AprilFools2023_Thumbnails_Night-Owls-SUmmer-Skies.jpg)
![](https://freight.cargo.site/t/original/i/ebb5851d6bf53d78431a0e12ced785d2729fe09c5a55fbec65255dede94342e3/AprilFools2023_Thumbnails_LoreOlympus.jpg)
![](https://freight.cargo.site/t/original/i/c555c0fbd6af4d54b5a1cb1096fe48c2e5cdb61e4a9e9428bf2da7b806ec2dcf/AprilFools2023_Thumbnails_Nomads.jpg)
![](https://freight.cargo.site/t/original/i/f6362eb51770978db2208da7f06714063c4067f4370e6b33f55fab05e00e83ef/AprilFools2023_Thumbnails_BlueChair.jpg)
![](https://freight.cargo.site/t/original/i/fbbe69a76a96ffb27b3d2979e58de02d2f2bc8099c25194a4e86766aede9666e/AprilFools2023_Thumbnails_YourThrone.jpg)
![](https://freight.cargo.site/t/original/i/891c119cf0b02e9154946338377307fb703cfbd2a17d496d69ac278ed5325bd1/AprilFools2023_Thumbnails_ToStarsAndBack.jpg)
![](https://freight.cargo.site/t/original/i/55e22d7b440405572359f6b6c8e9b546a64564ab5a1426a2c9821ebc19b514e5/AprilFools2023_Thumbnails_TheKissBet.jpg)
![](https://freight.cargo.site/t/original/i/cefa18339a248e20c39ea4b2484c1998463c9935b367ace1ed1d0c418315cfc6/AprilFools2023_Thumbnails_realta.jpg)
![](https://freight.cargo.site/t/original/i/3892cc84ec9741ce31e537ad290411b0276ab2200ac2be014d5f5a6318e00186/AprilFools2023_Thumbnails_Rooftops-and-Roommates.jpg)
![](https://freight.cargo.site/t/original/i/b3ba86ec9c2ffad7403880dec413d7e79514753703a25188fc9d267b665b7918/AprilFools2023_Thumbnails_EverythingIsFine.jpg)
![](https://freight.cargo.site/t/original/i/af7ca98e29f2708a95ea489f45987ae9a2f29d9dea731b51491ee8d206627d2c/AprilFools2023_Thumbnails_PrinceOfSouthland.jpg)
![](https://freight.cargo.site/t/original/i/ed7b07a1fd71d0e9b22d1f3fac581bff5e6840f45296dee06b34a26bccc21898/AprilFools2023_Thumbnails_Subzero.jpg)
![](https://freight.cargo.site/t/original/i/72c9d2517d7471e297c0a05d48f4050ae508a89baa615669ce45fbcd18f077d7/AprilFools2023_Thumbnails_The-UnCommons.jpg)
![](https://freight.cargo.site/t/original/i/8aedfbfd8c15c711e5b5be02d5d4cea5c90c659d4fc174c4f7863ef03914d267/AprilFools2023_Thumbnails_OperationTrueLove.jpg)
![](https://freight.cargo.site/t/original/i/de7b70fb70a6b27bb06b97ce0f05296bd6b84b66611d36de1632b1c91317457b/AprilFools2023_Thumbnails_Marionetta.jpg)
![](https://freight.cargo.site/t/original/i/ec8b35473d70d05f38d9e3cadc2190c47d89b1e690ad1631c4be45aec4d8d077/AprilFools2023_Thumbnails_the-world-after-the-fall.jpg)
![](https://freight.cargo.site/t/original/i/557cd569bb2b9feb8b7c5fb7e2533c257233054137a1d7924c384327f0399356/AprilFools2023_Thumbnails_Tower-of-God.jpg)
![](https://freight.cargo.site/t/original/i/c5f034776a899432a19f6883c183eab8fe8e4954fced26ddc07f9b11043ca2d1/AprilFools2023_Thumbnails_vampire-husband.jpg)
![](https://freight.cargo.site/t/original/i/2c8f83e2dbbff4b729449f6502ee722148d659a9dc41eedcc545718ba3b86a4d/AprilFools2023_Thumbnails_CloudWalker.jpg)
![](https://freight.cargo.site/t/original/i/27fb8732c8464a3b052455513b206c30c3ad4442e1067a327db750fd95d7be0e/AprilFools2023_Thumbnails_99ReinforcedWoodenStick.jpg)
3D modeling
![](https://freight.cargo.site/t/original/i/1318c94fa24b7c2066fc6ade98dac8d577d532be4b9bd7d1bfebd5cd9e04d093/chips.png)
![](https://freight.cargo.site/t/original/i/b9ad6160ec1b1e1529577c431b480e8105db8508d385cf7534ac903cf307b610/cookies_chocochip.png)
![](https://freight.cargo.site/t/original/i/4b83d0ec47beab207aa40228037ad4bb726072e29966724eb874bfd404bb76f0/cookies_thinmint_WTtrefoil.png)
![](https://freight.cargo.site/t/original/i/00434cbefe50faf7bacd922fe2c70c709022c669160676e7869578823bb4aa10/fruit_citrus.png)
![](https://freight.cargo.site/t/original/i/a98315e80b76f02bb74dffdef5e7e0e4964b271e10ec1d1544173730d4e3bcb6/fruit_lychee_mango.png)
![](https://freight.cargo.site/t/original/i/3ffb346a523873c50f777b40276148c0cc09b8dba03451ac9ae1fcfae7bfbba5/fruit_pomegranate.png)
![](https://freight.cargo.site/t/original/i/ee8467db4c863ee7ebbddfef722e035f9cca4a802a6b2231c28eaa5b6c17117e/gummies_fruit.png)
![](https://freight.cargo.site/t/original/i/c363ddc119fc08d7f8cceec378760506a7e1996d2362cc30bc09bfeb2b857480/popsicle_creamsicle_watermelon-popsicle.png)
![](https://freight.cargo.site/t/original/i/30c3f120ba8f4efd1980d54067f5d163abe1c3816d656e96f5e6377a8c2d9ade/kitkat_matcha.png)
![](https://freight.cargo.site/t/original/i/30129c04b8e3fbf112a7a214800ab0fca4642942b5fc1738b86529cc65cafb6e/ChocolateBar_Peanut.png)
![](https://freight.cargo.site/t/original/i/a15ecb010a441a34a625e62278410891a96f8bf7abf115dbe72a92a1454b1e1c/GOUDA.png)
![](https://freight.cargo.site/t/original/i/222c28a66663917cd4b72c128858b6fd38f4bb354d397d5038f89720bd5eb7be/ritzbits_cheese_PB.png)
![](https://freight.cargo.site/t/original/i/b04254639d06809f4cc9699293c86a0ced2aec54333aa126a51a0c181d2a05ec/wafer_hazelnut.png)
![](https://freight.cargo.site/t/original/i/ef85497ce240380266079356eec3464bb9358f24ab41534fe4c14ad18188a17b/NotFatBoy2.png)
![](https://freight.cargo.site/t/original/i/0701680aa5884bf45d9fd05e8b5c3b0dda27ef13b888fbfb996e7f6696365256/Pride2023_FINAL-LOGO.jpg)
Love Stories: 2023 Pride Month Campaign
Campaign branding, series logo design, social and In-app asset production“Love Stories” was a 3-episode anthology series released on WEBTOON in partnership with Atlantic Records. Each episode presented a story about queer love inspired by three queer singers/musicians: Haley Kiyoko, Ava Max, and MAY-A. I developed the campaign’s look & feel and created the in-app graphic assets and social promotions.
Campaign visual development
![](https://freight.cargo.site/t/original/i/266b84c793fc77eb4b99ab1e182463063ac0d5bb42ae80054a0a58366a6341e5/Pride2023_Campaign-logo-development.jpg)
![](https://freight.cargo.site/t/original/i/3e0bf4c9870537416dd57d7aa43f41454733a1ece7170ed3c02ef17bdb154583/A1-16x9-social-example.jpg)
![](https://freight.cargo.site/t/original/i/38c959141a2f55da69b2d45898539aeaf51ebffd100b16742c8bb17e6687c7f1/A2-16x9-social-example.jpg)
![](https://freight.cargo.site/t/original/i/d878234ab7c81dac0b5e16223a575a8e654c2b62934b744ef0301dfaa4b32ea9/A3-16x9-social-example.jpg)
![](https://freight.cargo.site/t/original/i/dbac72e0ba23f457dfb71463dc718e61d47078877b6b1e76905e3a10ca474ac1/A4-16x9-social-example.jpg)
![](https://freight.cargo.site/t/original/i/0af7aa5ab4474f8098c19397c9dda6e00e4f485f342a85c3cedc12643d003289/B-16x9-social-example.jpg)
![](https://freight.cargo.site/t/original/i/0d9054b9b819e6be2c51850f8c2df57beb791ffd08ed5ef86b77d3842abbb8f9/C-16x9-social-example.jpg)
Social posters + Spotify playlist cover
![](https://freight.cargo.site/t/original/i/d3f40e1e9032de8c17b852c55b76ee32ede7ac13cb9b626ab92bcd36c685c6f7/LoveStories_CharacterPoster_Forever_1x1.png)
![](https://freight.cargo.site/t/original/i/8b0f3f11e4fa4ae18cb72a2e48b71f6e8d83aa7133ce59f4070c7ed7137ef813/LoveStories_CharacterPoster_SomethingFamiliar_4x5_REVISED.png)
![](https://freight.cargo.site/t/original/i/828345a8bf86bb7702caf86c2222266818d16e7c22cc9caed70f91b1b20dbd5f/LoveStories_SpotifyPlaylist_LOGO-ONLY_Social_1x1.png)
![](https://freight.cargo.site/t/original/i/883e3040c777731049a8d811ef4ddb1fa799dd9a76b243adacd3cf757133c499/LoveStories_CharacterPoster_Sleepwalker-B_9x16_REVISED.png)
![](https://freight.cargo.site/t/original/i/1a377bca673b3c6314f699d75041d1712bb520b5c53046771843ee6e36202733/LoveStories_SpotifyPlaylistCover_LOGO-ONLY_WTupsize.jpg)
![](https://freight.cargo.site/t/original/i/6a457bb56921ea6cfacd047f3a55ef3261e4ab16b51705d0e5f5f6f59e41a01f/Pride2023_Collection_Social_1x1.png)
In-app graphics
![](https://freight.cargo.site/t/original/i/d8cb7b08fbfdd771d9863258f8c480c7ed751fbeecce09acecbbb0f5a4dabc58/LoveStories_desktopbanner_SERIES.png)
![](https://freight.cargo.site/t/original/i/99c6832bcdccb5a62032f358a6a650f5824eba8846cace7cdf5b2ac03d82dd8a/LoveStories_HouseBanner_600x600.jpg)
![](https://freight.cargo.site/t/original/i/2e91212c09dc0cdd30abd75fa7df9bbae1b883d6d663a8c83a2b92c49f1e13c3/LoveStories_Viewer-End-Banner_AvaMax_VER2.jpg)
![](https://freight.cargo.site/t/original/i/85768821e3d6bcfa712c3d222c6c35d8a5782bc68e685a17da1df5bc1fbd939b/LoveStories_Viewer-End-Banner_MAY-A_revised-v1.jpg)
![](https://freight.cargo.site/t/original/i/e104016ed69f057819235b887b13d6cd4145fa7c18610798b8d455a5c6d11401/LoveStories_Viewer-End-Banner_HaleyKiyoko.jpg)
![](https://freight.cargo.site/t/original/i/918806fa3c4ef8b76b44a2e1acc0f136d33da1e5083ae902e47345ba4e387f25/Pride2023_Collection_MainImage-Desktop_1920x445.jpg)