WEBTOON Entertainment

Art Director - Design Team

WEBTOON is a leading brand in the vertical-scrolling digital comics space. As Art Director and Senior Designer, I led the Creative Department’s Design Team, led creative development for major campaigns, and was responsible for design production of high-priority assets.

The work included:

• on-platform graphics for our original comic series, branded activities, and promotions
• select off-platform promotions and organic social
• design for WEBTOON’s graphic novel imprint, WEBTOON Unscrolled
• other major graphic design projects for the brand

Led the visual development of the 2023 April Fool’s in-app takeover and social campaign. On April 1st-2nd, Top WEBTOON series were transformed into snack items in their app banners and thumbnails using 3D rendering, and the rest of the series thumbnails were given a snack-themed decoration. Hidden among the thumbnails were green letters that spelled a secret message and users were encouraged to comment on social when they found the secret message.

The social team developed the initial scavenger hunt idea and I developed the visual execution. I also created the 3D-rendered graphics and directed the Design Team’s production of final graphic assets.

Love Stories: 2023 Pride Month Campaign

Campaign branding, series logo design, social and In-app asset production

“Love Stories” was a 3-episode anthology series released on WEBTOON in partnership with Atlantic Records. Each episode presented a story about queer love inspired by three queer singers/musicians: Haley Kiyoko, Ava Max, and MAY-A. I developed the campaign’s look & feel and created the in-app graphic assets and social promotions.