Southern California Edison - Tree & Ladder Safety
Project Roles: Art Director
Client: Southern California Edison (SCE)
Skills: Adobe CC (Photoshop/Illustrator), concept development, storyboarding
Concept storyboards:
The client chose “Caution” for this particular campaign, whose first-person perspective idea was inspired by first-person puzzle video games like Myst. In later campaigns they adapted my “Squirrel” concept.